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In recent years, TikTok has become one of the most popular social media platforms worldwide, with over 1 billion monthly active users. This has presented a significant opportunity for businesses to reach a vast and engaged audience through TikTok advertising, also known as TikTok ads.

TikTok ad formats

TikTok advertising offers several types of ad formats to businesses, including in-feed ads, brand takeovers, sponsored hashtags, and branded lenses.

  • In-feed ads appear in the user’s “For You” page and can be up to 60 seconds long.
  • Brand takeovers are full-screen ads that appear when a user opens the app.
  • Sponsored hashtags allow businesses to create custom hashtags and promote them through TikTok’s discovery page.
  • Branded lenses are augmented reality filters that users can apply to their videos, and businesses can sponsor them to promote their products or services.

One of the most significant benefits of TikTok advertising is its ability to reach a younger audience, particularly the Gen Z and millennial demographics which are notoriously hard to reach using the more traditional forms of online advertising provided by Facebook and Google. According to a recent report by Oberlo, over 71% of TikTok users are aged between 18 and 34 years old. This demographic is highly coveted by many businesses, as they represent the next generation of consumers. By using TikTok advertising, businesses can increase their online presence and create brand awareness among this younger demographic.

TikTok Users by Age (2023)

TikTok Users by Age (2023)

Generating sales

Another benefit of TikTok advertising is its ability to generate sales. TikTok’s algorithm is designed to show users content that is relevant to their interests, making it easier for businesses to target their ads to the right audience. By using sponsored hashtags, businesses can promote their products or services to users who are interested in their industry. Additionally, businesses can use in-feed ads and brand takeovers to showcase their products or services, increasing the chances of users making a purchase.

TikTok ads also offer businesses the opportunity to be creative and showcase their brand personality. The platform is known for its short-form videos and catchy music, making it an ideal place for businesses to create engaging and entertaining content. By creating fun and unique ads, businesses can capture the attention of TikTok’s audience and stand out from their competitors.

One business that has successfully used TikTok advertising is e-commerce company Shein. Shein used TikTok’s sponsored hashtag feature to promote their summer clothing line, #SHEINsummerfun. The hashtag generated over 4 billion views, and the campaign was a huge success, with Shein reporting a 300% increase in sales during the campaign period.


In conclusion, TikTok advertising can be an effective tool for businesses to increase their online presence and generate sales. With its ability to reach a younger audience, generate brand awareness, and promote products or services, TikTok advertising presents a unique opportunity for businesses to grow their customer base and stand out from their competitors. By creating fun and engaging ads, businesses can capture the attention of TikTok’s audience and turn them into loyal customers.

Schedule a FREE consultation with one of our digital marketing consultants to see if TikTok ads can help your business.

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